Scarlett Johansson appears as Cinderella in new ads shot by Annie Liebovitz for Disney World’s Year of a Million Dreams campaign. Other celebrities dressed as Disney characters in the ads include Beyonce as Alice in Wonderland, and David Beckham as the prince from Sleeping Beauty.

Liebovitz says that Johansson loved dressing up as Cinderella and couldn’t wait to put on the $325,000 diamond Harry Winston tiara.

Johansson, 22, is photographed as Cinderella after the fairy godmother treatment, wearing a designer ball gown and a diamond tiara reports BBC.

“Scarlett Johansson couldn’t wait to put on that tiara,” Leibovitz says. The Harry Winston creation is valued at $325,000. The glass slipper was made for the shoot by Steuben. Says Johansson, 22, via e-mail, “It wasn’t hard to coax my foot into the iconic glass slipper; it’s every little girl’s dream, mine included.”

Here are Liebovitz’s other gorgeous photos in this ad campaign:

And here are candids of Johansson on set. Photos found at Superior Pics.