What Does it Cost for a Flat Iron Steak? Store Price Kroger $7.99/lb Walmart $9.84/lb Whole Foods Market (Grass Fed) $13.99/lb Trader Joe’s $12.99/lb Click to see full answer. Similarly, you may ask, is Flat Iron Steak expensive?The flat iron steak has gained popularity, now appearing in grocery stores and on restaurant menus as a good alternative to more expensive steaks; it is nearly as tender as a tenderloin at a fraction of the cost. When cooked properly, a flat iron steak turns out tender and juicy.Also Know, is Flat Iron steak tough? The flat iron steak actually comes from the shoulder of the steer. Because it’s the shoulder, the chuck gets a whole lot of work, so the resulting meat is generally quite lean and tough, with lots of connective tissue (which is why it’s such a popular cut for braising). Moreover, what steak is flat iron? Flat iron steak (US), butlers’ steak (UK), or oyster blade steak (Australia and New Zealand) is a cut of steak cut with the grain from the shoulder of the animal. This produces a flavorful cut that is a bit tough because it contains a gristly fascia membrane unless removed.Is a flat iron steak the same as a flank steak?A flat iron steak is cut from the shoulder area of the cow and a flank steak is cut from the belly muscle. Both steaks are flavorful and tender (when seasoned and not cooked above medium), but the flank steak is leaner than the flat iron.